“Within the first 200 metres I just forget everything. It is the simplicity of riding a bike… forgetting about how I came to be there, concentrating on nothing but that front wheel going around and around. There is something that is quite rewarding about it” – Bruce Howard AKA ‘The Angry Butcher’

5 years in the making, The Angry Butcher is a stand alone, independent local bike shop. Owned and operated by a local, run by locals and serving the local community with all of their bike needs. The Angry Butcher is more than just your average bike shop. The Angry Butcher team have big ideas, big hearts and even bigger passion.

We give our customers nothing but the best with uncompromising quality of the bikes and accessories we provide and a unique customer service experience. Our crew are all passionate riders with a great deal of expertise in both the race and street scene.  We sell, build, repair and even restore bikes so it doesn’t matter what level you are at. If you want to ride we will get you on that bike.

At the Angry Butcher we have experienced firsthand how a bike has the ability to bust down some of the mental barriers and clear the mind. Whether it is a road bike, a mountain bike, BMX, kids or your trusty old hybrid, we will get your lungs pumping and have you riding your own race in no time.

We want to help you find the bike that will push your boundaries and maximise the thrill of a hell raising climb. We want you to enjoy every kilometre of the ride and feel good doing it. But most importantly, we want you to get ANGRY!
Welcome to the Angry Butcher. ..we are looking forward to taking you on one hell of a ride.
#AngryButcherBikes #getANGRY #itsnotworkwhenyouloveit


Bruce Howard Aka The Angry Butcher…

The ring master of this circus, Bruce brings an unbridled passion for cycling, enthusiasm for life and good times. 2012 saw the beginning of Bruce entering the cycling industry and he has turned it upside down several times in the years to follow.
 A strong family orientated man, Bruce welcomes everyone into his store with a positive attitude and a friendly smile. Working with Beyond Blue and many other mental health organisations, Bruce strives to support the wider community in achieving our goal of smiling faces riding quality bicycles.
Most days you can find Bruce either riding or dreaming of riding his bike on the local trails. Don’t be afraid to say G’day if you see the angry looking, friendly giant, heaving his guts up after he’s pushed himself over the edge once again.

Bike of choice: 2019 Norco Sight

The Angry Butcher - Bike Shop Sunbury

Mike Page Aka The Quiet Assassin….

Mike joined the team in late 2014 and it didn’t take long for him to leave his mark. A former Butcher himself, Mike joined the cycling industry after a childhood of biking misadventures and riding “sketchy” bikes down even “sketchier” hills. As our workshop sensei, his mantra is a dedication to perfection and doing a job once and doing it right. When it comes to riding, well this is where Mike earns his “Quiet Assassin” title. Whether it’s crushing power metres with his max watts or living on the rear wheel as he mono’s around the store. You won’t hear him breathe a single word, the only sound you’ll ever hear is a subtle rush of air as he’s flying past you on the trail.

Kyle “Dmac” Adderley Aka The Wildman…

Sunbury born and bred, Kyle has been with Bruce at The Angry Butcher since day one. A former professional BMX athlete and connoisseur of carnage. The “Wildman” of late nights and exotic dancers has now been tamed and the father of 2 finally joined us full time in 2018. Kyle began in the cycling industry in 2004 and now in his 30’s he is a pillar of the local Sunbury cycling scene.
Kyle brings a well rounded wealth of knowledge and skills in all aspects of cycling, the local community and rider coaching. However, if its BMX you seek he will walk you through every BMX that has ever existed.
It doesn’t matter if you own a 1986 Haro freestyler, a 2004 S&M War Pig Custom or a current model Cult BMX. Kyle knows his stuff and will guide you on your BMX journey.

The Angry Butcher Mission

The Angry Butcher crew are all passionate riders with a great deal of experience in both the race and street scene. We have the know how and technical knowledge to ensure customers get the best possible service.
We’re not going to stuff you around or make you angry by pushing the hard sell. Instead, we will take the time to help you decide which bike will suit your needs and budget. The same applies for our parts and accessories. Sound good? Then come and visit us and let us help you!

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